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What’s the Real Cost of Digital Marketing?

Posted on March 21, 2025 by admin

The cost of digital marketing varies widely depending on the strategies you use, your business goals, and the size of your target audience. Here’s a breakdown of the potential costs involved in digital marketing:

1. Website Costs
Domain Name:
10
–
10–20/year.

Web Hosting:
3
–
3–30/month for shared hosting;
50
–
50–500/month for dedicated hosting.

Website Design:
1
,
000
–
1,000–10,000+ for a custom-designed website, or
0
–
0–200/month for website builders like Wix or Squarespace.

Maintenance:
50
–
50–200/month for updates, backups, and security.

2. Search Engine Optimization (SEO)
DIY Tools:
50
–
50–300/month for tools like Ahrefs, SEMrush, or Moz.

Hiring an Agency:
500
–
500–10,000+/month, depending on the scope of work.

Content Creation:
50
–
50–500+/blog post for professional writing.

3. Pay-Per-Click Advertising (PPC)
Google Ads: Average cost-per-click (CPC) is
1
–
1–2 for most industries, but can go up to $50+ for competitive keywords.

Social Media Ads:

Facebook/Instagram:
0.50
–
0.50–2.00 CPC or
6
–
6–10 CPM (cost per 1,000 impressions).

LinkedIn:
5
–
5–10 CPC or
30
–
30–50 CPM.

Budget: Small businesses often spend
500
–
500–10,000/month on PPC campaigns.

4. Social Media Marketing
Organic (Free): Time and effort to create and manage content.

Paid Ads:
500
–
500–10,000+/month, depending on the platform and campaign goals.

Social Media Management Tools:
10
–
10–500/month for tools like Hootsuite, Buffer, or Sprout Social.

Hiring a Social Media Manager:
40
,
000
–
40,000–70,000/year for a full-time employee or
500
–
500–5,000/month for an agency.

5. Content Marketing
Blog Posts:
50
–
50–500+/post for professional writing.

Video Production:
500
–
500–10,000+/video, depending on quality and complexity.

Graphics and Design:
50
–
50–500+/project for freelance designers or
10
–
10–50/month for tools like Canva Pro.

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