What Is Digital Marketing?
Digital marketing refers to the promotion of products, services, or brands using digital channels and technologies. Unlike traditional marketing (like print ads or billboards), digital marketing leverages the internet and electronic devices to reach and engage target audiences.
Key Channels in Digital Marketing:
Search Engine Optimization (SEO) – Optimizing websites to rank higher on search engines like Google.
Pay-Per-Click Advertising (PPC) – Paid ads on search engines (Google Ads) and social media (Facebook Ads).
Social Media Marketing (SMM) – Promoting brands on platforms like Facebook, Instagram, LinkedIn, and TikTok.
Content Marketing – Creating valuable content (blogs, videos, infographics) to attract and retain customers.
Email Marketing – Sending targeted emails to nurture leads and retain customers.
Affiliate & Influencer Marketing – Partnering with influencers or affiliates to promote products.
Video Marketing – Using platforms like YouTube and TikTok to engage audiences.
Mobile Marketing – Reaching users via SMS, apps, or mobile-optimized ads.
