Want more people to open your emails? It all comes down to subject lines, timing, and value. Here are simple, proven tips to boost your open rates—without spending a dime.
1. Write Irresistible Subject Lines
Keep it short (under 50 characters).
Spark curiosity: “You forgot something…”
Use urgency (but don’t overdo it): “Last chance – ends tonight!”
Personalize when possible: “[Name], your exclusive invite inside”
Avoid spam triggers (e.g., “FREE,” “Act now!”, all caps).
2. Send at the Right Time
Best days: Tuesdays, Wednesdays, and Thursdays.
Best times: 9–11 AM or 1–3 PM (when people check email).
Test different times for your audience.
3. Keep the Preview Text Engaging
The first few words after the subject line matter.
Example: “Your VIP access is ready. Click to claim >>”
4. Write Like a Human (Not a Robot)
Use “you” more than “we.”
Keep it conversational: “Hey [Name], quick question…”
Emojis? One max (if it fits your brand).
5. Segment Your List (Even If It’s Small)
New subscribers? Send a welcome series.
Inactive subscribers? Try a re-engagement email.
6. A/B Test Subject Lines
Example:
A: “Your weekly tips inside”
B: “3 ways to save time this week”
See which performs better.
7. Avoid the Spam Folder
Don’t overuse exclamation points!!!
Balance text/images (too many images can trigger spam filters).
8. Mobile-Friendly Matters
60%+ of emails are opened on phones.
Short paragraphs, big buttons, fast-loading.
9. Give Clear Next Steps
One main CTA (Call to Action).
Example: “Reply with YES to join” or “Grab your spot →”
10. Track & Improve
Check open rates (20–40% is good for most niches).
If opens drop, tweak subject lines or send times.
Bonus: Swipe-Worthy Subject Lines
“Your [X] is expiring soon”
“I’ve got a favor to ask…”
“You’re invited (exclusive inside)”
“The secret to [benefit]”
Final Tip: The best emails feel like a 1:1 conversation, not a broadcast. Which of these will you try first?